On this day: Ten Cent Beer Night Riot
Wednesday, 4th June 2014 by Ian Brown
On June 4, 1974, the Cleveland Indians attempted to boost attendance for their baseball game at Cleveland Stadium by selling beer for only 10¢, an 85% discount. Surprisingly, the plan backfired, as the crowd – able to purchase six beers at a time – became increasingly unruly throughout the game, perhaps inspired by aggressive play on the field. This culminated with drunken fans rioting in the final inning, causing the game to be abandoned. Although the stadium was torn down some years ago (it’s modern replacement is shown here), the Ten Cent Beer Night Riot lives on in local memory.