Just When You Don’t Need Prada
Wednesday, 22nd July 2009 by James Turnbull
Driving along the isolated Highway 90 in Texas, you may be hoping to find somewhere to buy water, food, or perhaps petrol for your car.
And look! There on the horizon, a fast approaching convenience of some kind!
However, undoubtedly the last thing you need to cope with the unforgiving landscape is a new pair of Prada shoes.
But hey, it's better than nothing, right? Unfortunately, even if the street view driver did want a new Italian designer handbag, he or she would still be out of luck, as it's closed.
In fact, this store is always closed, and has been since 2005 when it was first, er... opened. As it turns out, this particular Prada boutique is a permanent art installation, created by cruel Scandinavian artists Elmgreen and Dragset.
Thanks to Diego Gonzalez.
Next thing you know, the Prada company’s going to require its removal 🙂
Love the fact that Google Adds is currently putting an add for Louis Vuitton Handbags on this post!
Another installation of Elmgreen & Dragset is visible in front of the Chicago Contemporary Art Museum : View Placemark
Sadly, it’s not visible in Street View.
Anyone notice PRADA on the shoulder of the road.
It looks like it says P – Please R – Redeem A D – ? A – Amen
Cool spot JRK But I think the last A actually says ‘America’ Can’t make out the D either …
The “D” says “Dying”:
Please Redeem A Dying America
Found it here: http://dcubed.blogspot.com/2008/01/third-cartridge-and-knives.html
Most recently the artists have created Prada Marfa, 2005, a site-specific, permanent project outside Marfa, Texas. Here they made a building that emulates the style and displays of the fashion house’s signature shops around the world. However, set on the otherwise desolate route between El Paso and Marfa, the stark, minimalist building stands in contrast to the landscape and context, and through this juxtaposition it raises questions about the aesthetics within contemporary consumerist culture and our perception of nature as sublime.