Sony Bravia Estate
It’s not often we would get to post about a council estate in Scotland, but this particular estate in Toryglen, Glasgow was the location for the latest Sony Bravia advert, which features huge quantities of paint exploding from the high-rise in our thumbnail.
The video was directed by Jonathan Glazer (who also directed the awesome Virtual Insanity video for Jamiroquai), and it took 250 people 10 days to film. It also took 60 people 5 days to clean up the mess afterwards.
I hope the residents of this estate were paid well - as I wouldn’t have thought many people who live here would be able to afford one of Sony’s TVs otherwise*.
* A little clarification seems to be required here - this comment was meant to reflect upon the overpricing of Sony products rather than the financial status of any of Toryglen’s residents. Apologies if any offence was caused.
Thanks to Nick Miners.
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Wow. When I first saw that ad, I thought it was being done in a place where they were about to demolish. Would have been a lot cheaper.
I bet I have majorly offended the people who live there!
AWESOME!!!
The video is awesome, or the council estate?
i have got to say that is an awesome advertisment, but am quite astonished that they took the time and effort to clean that up
The block is due for demolition but any remaining residents were sent to the seaside or discos apparently!
Good article all about it here:
http://news.bbc.co.uk/1/hi/magazine/6069784.stm
To me this advert was like a perfect mixture between the Bellagio fountains and the Edinburgh festival fireworks. Genius
I have to admit that it is gigantic and pretty stunning, but I still like the Sony Bravia “bouncy balls” ad way more
http://www.netzkobold.com/index.php?/archives/183-sony-bravia-paint-ad.html
The Flats in Toryglen have finally been demolished as are alot of the high rise flats in Glasgow. There are photos of some flats being demolished on the In Glasgow. site.